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Getting started
Click Get started and enter your email — we send a one-click link that both signs you in and creates your account, so there's no password to remember. You land on your dashboard.
Hit + New questionnaire. Tell Zomodus the occasion (customer feedback, an event, employee engagement…), your objectives, how you'll collect responses, and your industry. Click Draft with Smart Composer, review and tweak the questions, then Create survey. You'll get a shareable link and QR immediately.
Designing a good survey
Zomodus follows recognised questionnaire-design practice, and you should too when you edit. The essentials:
- Keep it short. The best response rate comes from the shortest survey that still answers your objective. On-the-spot QR surveys should be three or four questions.
- One idea per question. Avoid double-barrelled questions like “was the food fresh and served quickly?” — split them, or you won't know which part people meant.
- Stay neutral. Ask “How would you rate the service?”, not “How great was our amazing service?” Leading questions bias your answers and make the report worthless.
- Logical order. Start with an easy, on-topic question; group related items; put any demographic or classification question last.
- Match the scale to the question. Zomodus keeps ratings on a consistent 1–5 and the recommend question on 0–10 so the analysis works.
Start from your objectives: every question should help answer something you actually want to know. If a question doesn't, cut it.
Choosing question types
Zomodus gives you a full toolkit beyond star ratings:
- Rating (1–5): for anything you want to score and track — service, quality, value.
- Recommend (0–10): the NPS anchor, always kept, powers your Net Promoter Score.
- Single choice / dropdown: pick one — e.g. “How did you hear about us?”
- Multiple choice: pick several — e.g. “Which services did you use?”
- Yes / No: quick classifiers — e.g. “Is this your first visit?”
- Short text: a name, a role, one open detail.
- Number: counts — e.g. “How many in your group?”
- Open-ended: free comments, which Zomodus clusters into themes with real quotes.
A single-choice, yes/no or dropdown question does double duty: Zomodus can split your whole report by the answer, so you see, say, first-timers versus regulars.
Reading your report
Open View report on any campaign. From the top:
- Headline: your Z-ECM Score — 0–100 with a Strong/Solid/Mixed/Slipping band — with overall satisfaction (out of 5) and NPS underneath.
- Trend vs last period: for ongoing surveys, how the numbers moved, with a write-up of what's improving and what's slipping.
- Your priorities: the areas that most drive overall satisfaction and where you score lowest — fix these first.
- Question breakdown: how people answered each choice, text and number question.
- How groups differ: your results split by a classification question, with the biggest gap called out.
- Voice of the customer: themes from open comments, with real quotes.
- Recommended next steps: concrete actions drawn from the feedback.
Watch the confidence label and the base sizes: below 30 responses Zomodus shows counts rather than percentages, and it describes associations, never proven cause. Download the PDF or share a read-only link when you want to pass it on.
Design a one-off survey
Use this for a single event or campaign with a clear start and finish — a launch night, a workshop, a one-time customer push. You collect for a set window, then read one report.
- From your dashboard, click “+ New questionnaire”.
- Tell Zomodus the occasion, what you want to learn, how you’ll collect responses, and your industry — Smart Composer sizes and shapes the questions from this.
- Set “Frequency” to “One-off” and pick an “End date & time”. Leave “Start” blank to begin the moment you publish. Zomodus emails you the report when the campaign closes.
- Click “Draft with Smart Composer”, then review and tweak the questions. Keep it short — three or four questions for an on-the-spot QR.
- Click “Create survey”. On the share step, choose “One link & QR for everyone”.
- Offering it in another language? On the launch page, open “Other languages · review the wording” and click “Translate to 中文 · Melayu · தமிழ்”. The AI translation is only a starting point — click “Edit yourself” to correct the wording, or “Create translator link” to hand one language to a native speaker (they edit that language with no Zomodus login; revoke anytime). English stays the definitive version, and respondents see an “AI-translated” notice.
- Share the link or QR — a table card, a receipt, a slide, an email. Responses arrive live and anonymously.
- When the window closes, open “View report” for your headline scores, priorities and voice-of-customer themes.
Set up continuous monitoring at one location
Use this to keep a permanent finger on the pulse of one location or programme — a café counter, a clinic, a monthly team check-in. Responses flow continuously and your report tracks the trend over time.
- Click “+ New questionnaire” and describe the ongoing programme — the occasion, what you want to track, and how you’ll collect it.
- Set “Frequency” to a recurring cadence: “Weekly” or “Monthly” (your report compares each period against the one before), or “Ongoing (no end date)” for an always-on programme on a rolling 30-day window.
- Set a “Start date & time” — this is required for an ongoing campaign, and collection begins from that moment. There’s no end date; you close it yourself when you’re done.
- Click “Draft with Smart Composer”, tweak the questions, and keep it short so people answer every time. Then click “Create survey”.
- On the share step, choose “One link & QR for everyone” — best for a single location or a general audience.
- Offering it in another language? On the launch page, open “Other languages · review the wording” and click “Translate to 中文 · Melayu · தமிழ்”. The AI translation is only a starting point — click “Edit yourself” to correct the wording, or “Create translator link” to hand one language to a native speaker (they edit that language with no Zomodus login; revoke anytime). English stays the definitive version, and respondents see an “AI-translated” notice.
- Place the QR somewhere permanent — a table card, the counter, a receipt, a recurring email — and leave it there. Responses keep coming in.
- Open “View report” whenever you like. Watch “Trend vs last period” to see whether your changes are moving the numbers, and fix your top priority each cycle.
Monitor several locations and compare them
Use this to run the same ongoing survey across every branch and compare them side by side — which outlet leads, which is slipping. Each location gets its own QR, auto-tagged, so nobody has to pick their branch.
- Build the questionnaire just as you would for one location: click “+ New questionnaire”, describe the programme, and set “Frequency” to “Weekly”, “Monthly” or “Ongoing (no end date)” with a “Start date & time”. You build the questions once — they’re shared across every outlet.
- Click “Draft with Smart Composer”, tweak the questions, then click “Create survey”.
- On the share step, choose “A separate QR for each outlet”.
- Under “Set up your outlets”, add each branch — an outlet name and an optional store number — or use the bulk-import wizard if you have many. Then click “Create outlet QR codes”.
- Zomodus mints one stable QR per outlet, all pointing at the same survey. Give each branch its own QR — every scan is automatically tagged to that outlet, so no one has to choose their branch.
- Offering it in another language? On the launch page, open “Other languages · review the wording” and click “Translate to 中文 · Melayu · தமிழ்”. The AI translation is only a starting point — click “Edit yourself” to correct the wording, or “Create translator link” to hand one language to a native speaker (they edit that language with no Zomodus login; revoke anytime). English stays the definitive version, and respondents see an “AI-translated” notice.
- As responses arrive, open the multi-outlet portfolio dashboard to compare locations side by side: per-outlet satisfaction and NPS, the biggest gap called out, and region or franchisee roll-ups. (Available on the Improve plan and up.)
- Zoom into any single outlet for its own full report, or download the combined report across every outlet.